This privacy policy clarifies the nature, scope and purpose of the processing of personal information (hereafter “Data”). ) within our online offer and the related websites, functions and contents as well as external online presences, eg our Social Media Profile (collectively referred to as the “Online Offering”). With regard to the terminology used, e.g. “Processing” or “Responsible”, we refer to the definitions in Article 4 of the General Data Protection Regulation (GDPR).
amucon – Dr. Andreas Mueller
Inselstrasse 1
10179 Berlin
Imprint: https://www.amucon.de/privacy-policy/
Contact Data Protection Officer: amu@amucon.de
– Inventory data (eg, names, addresses).
– contact details (e.g., email, phone numbers).
– content data (e.g., text input, photographs, videos).
– usage data (e.g., websites visited, interest in content, access times).
– Meta / communication data (e.g., device information, IP addresses).
Visitors and Users of the Online Offering (In the following, we collectively refer to the Affected Persons as “Users”)
– Providing the online offering, its features and content.
– Answering contact requests and communicating with users.
– Safety measures
.
– Audience measurement / Marketing |
“Personal Information” is any information that identifies itself to an identified person or identifiable natural person (hereinafter referred to as “affected person”); a natural person is considered as identifiable, which can be identified directly or indirectly, in particular by means of assignment to an identifier such as a name, to an identification number, to location data, to an online identifier (eg cookie) or to one or more special features, are the expression of the physical, physiological, genetic, mental, economic, cultural or social identity of this natural person
“Processing” means any process performed with or without the aid of automated procedures or any such process associated with personal data. The term covers a wide range and covers practically every handling of data.
“Pseudonymisation” means the processing of personal data in such a way that the personal data can no longer be assigned to a specific data subject without additional information being provided, provided that such additional information is kept separate and subject to technical and organizational measures to ensure that the personal data not assigned to an identified or identifiable natural person.
“Profiling” means any kind of automated processing of personal data which involves the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular aspects relating to job performance, economic situation, health, personal To analyze or predict preferences, interests, reliability, behavior, location, or location of this natural person.
“Responsible” means the natural or legal person, public authority, agency or other body that alone or together with others decides on the purposes and means of processing personal data
‘Processor’ means a natural or legal person, public authority, body or body that processes personal data on behalf of the controller.
In accordance with Art. 13 GDPR, we inform you about the legal basis of our data processing. Unless the legal basis in the data protection declaration is mentioned, the following applies: The legal basis for obtaining consent is Article 6 (1) lit. a and Art. 7 DSGVO, the legal basis for the processing for the performance of our services and the execution of contractual measures as well as the response to inquiries is Art. 6 (1) lit. b DSGVO, the legal basis for processing in order to fulfill our legal obligations is Art. 6 (1) lit. c DSGVO, and the legal basis for processing in order to safeguard our legitimate interests is Article 6 (1) lit. f DSGVO. In the event that vital interests of the data subject or any other natural person require the processing of personal data, Art. 6 para. 1 lit. d DSGVO as legal basis.
In accordance with Art. 32 GDPR, we take into account the state of the art, the implementation costs and the type , the scope, circumstances and purposes of the processing, as well as the different likelihood and severity of the risk to the rights and freedoms of natural persons, appropriate technical and organizational measures to ensure a level of protection commensurate with the risk Measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical access to the data, as well as their access, input, disclosure, availability and disconnection. We have also set up procedures to ensure the enjoyment of data subject rights, data deletion and data vulnerability. Furthermore, we consider the protection of personal data already in the development, or selection of hardware, software and procedures, according to the principle of data protection through technology design and privacy-friendly default settings (Article 25 DSGVO).
If, in the course of our processing, we disclose data to other persons and companies (contract processors or third parties), transmit them to them or otherwise give them access to the Granting of data, this is done only on the basis of a legal permission (eg if a transmission of the data to third parties, as to payment service providers, in accordance with article 6 paragraph 1 letter b DSGVO is necessary to fulfill the contract), you have consented to a legal obligation this provides or based on our legitimate interests (eg the use of agents, webhosters, etc.).
Insofar as we commission third parties to process data on the basis of a so-called “contract processing contract”, this is done on the basis of Art. 28 GDPR.
If we process data in a third country (ie outside the European Union (EU) or the European Economic Area (EEA)) or in the context of the use of third party services or disclosure, or transmission of If data is passed on to third parties, this will only be done if it is to fulfill our (pre) contractual obligations, on the basis of your consent, on the basis of a legal obligation or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have the data processed in a third country only in the presence of the special conditions of Art. 44 et seq. DSGVO. That the processing is e.g. on the basis of specific guarantees, such as the officially recognized level of data protection (eg for the USA through the Privacy Shield) or compliance with officially recognized special contractual obligations (so – called “standard contractual clauses”).
You have the right to ask for confirmation as to whether such data is being processed and for information about such data and for further information and copying of the data accordingly Art. 15 DSGVO.
You have accordingly. Art. 16 DSGVO the right to demand the completion of the data concerning you or the correction of the incorrect data concerning you.
You have the right to demand that the relevant data be deleted immediately in accordance with Art. 17 GDPR or, alternatively, in accordance with Art. 18 GDPR, require a restriction on the processing of the data.
You have the right to demand that the data relating to you that you provide us in accordance with Art DSGVO and request their transmission to other responsible persons.
You also have gem. Art. 77 DSGVO the right to file a complaint with the competent supervisory authority.
You have the right to give consent in accordance with Art. Revoke Article 7 (3) of the GDPR with effect for the future
You may, in accordance with the provisions of the Art. 21 DSGVO contradict at any time. The objection may in particular be made against processing for direct marketing purposes.
As “cookies”are called small files that are stored on users’ computers. Different information can be stored within the cookies. A cookie is primarily used to store the information about a user (or the device on which the cookie is stored) during or after his visit to an online offer. Temporary cookies, or “session cookies” or “transient cookies”, are cookies that are deleted after a user leaves an online service and closes his browser. In such a cookie, e.g. the contents of a shopping cart in an online shop or a login status are saved. The term “permanent” or “persistent” refers to cookies that remain stored even after the browser has been closed. Thus, e.g. the login status will be saved if users visit it after several days. Likewise, in such a cookie the interests of the users can be stored, which are used for range measurement or marketing purposes. A “third-party cookie” refers to cookies offered by providers other than the person responsible for the online offer (otherwise, if only its cookies are called “first-party cookies”)
We can use temporary and permanent cookies and clarify this in the context of our privacy policy.
If users do not want cookies stored on their computers, they will be asked to select the appropriate option in the system settings of their browser to disable. Saved cookies can be deleted in the system settings of the browser. The exclusion of cookies may restrict the functionality of this online offer.
A general contradiction to the use of cookies used for the purposes of online marketing can in a variety of services, especially in the case of tracking, on the US side http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/ . Furthermore, the storage of cookies can be achieved by switching them off in the settings of the browser. Please note that it may not be possible to use all the features of this online offer.
The data processed by us will be processed as specified Articles 17 and 18 DSGVO are deleted or restricted in their processing. Unless explicitly stated in this privacy policy, the data stored by us are deleted as soon as they are no longer required for their purpose and the deletion does not conflict with any statutory storage requirements. Unless the data is deleted because it is required for other and legitimate purposes, its processing will be restricted. That The data is blocked and not processed for other purposes. This applies, for example for data that must be kept for commercial or tax reasons.
According to legal requirements in Germany, the storage takes place in particular for 10 years according to §§ 147 Abs. 1 AO, 257 Abs. 1 Nr 4, para. 4 HGB (books, records, management reports, accounting documents, trading books, documents relevant to taxation, etc.) and 6 years pursuant to section 257 (1) nos. 2 and 3, para. 4 HGB (commercial letters).
According to legal regulations in Austria the storage takes place especially for 7 J according to § 132 Abs. 1 BAO (accounting documents, receipts / invoices, accounts, receipts, business papers, statement of income and expenses, etc.), for 22 Years in connection with real estate and for 10 years in the case of documents relating to electronically supplied services, telecommunications, broadcasting and television services provided to non-entrepreneurs in EU Member States and for which the Mini-One-Stop-Shop (MOSS) in
We process the data of our customers as part of our contractual services to which conceptual and strategic consulting, campaign planning, software and design development / consulting or maintenance, implementation of campaigns and processes / handling, server administration, data analysis / consulting services and Sc Here we process stock data (eg, customer master data, such as names or addresses), contact data (eg, e-mail, telephone numbers), content data (eg, text inputs, photographs, videos), contract data (eg, Contract object, term), payment data (eg, bank details, payment history), usage and metadata (eg as part of the evaluation and success measurement of marketing measures). Special categories of personal
In principle, we do not process data, unless these components are the subject of a commissioned processing. Those affected include our customers, prospects and their customers, users, website visitors or employees as well as third parties. The purpose of the processing is the provision of contract services, billing and our customer service. The legal basis of the processing results from Art. 6 para. 1 lit. b DSGVO (contractual services), Art. 6 para. 1 lit. f DSGVO (analysis, statistics, optimization, security measures). We process data that are necessary for the establishment and performance of the contractual services and indicate the necessity of their information. Disclosure to external parties will only be made if required by an order. When processing the data provided to us within the framework of an order, we act in accordance with the instructions of the client as well as with the legal requirements of order processing pursuant to Art. Art. 28 DSGVO and do not process the data for any other purpose than the order.
We delete the data after expiry of statutory warranty and similar obligations. the necessity of keeping the data is checked every three years; in the case of legal archiving obligations, the deletion takes place after its expiry (6 years, pursuant to § 257 (1) HGB, 10 J, in accordance with § 147 (1) AO). In the case of data disclosed to us in the context of an order by the client, we delete the data according to the specifications of the order, in principle after the end of the order.
We process the data of our clients and other interested parties or contractual partners (uniformly referred to as “clients”) in accordance with Art. 6 para. 1 lit. b) GDPR in order to provide them with our contractual or pre-contractual services. The data processed, the nature, scope and purpose and necessity of their processing are determined by the underlying contractual relationship. The processed data basically include stock and master data of the clients (eg, name, address, etc.), as well as the contact data (eg, e-mail address, telephone, etc.), the contract data (eg, services used, Fees, names of contact persons, etc.) and payment details (eg, bank details, payment history, etc.).
As part of our services, we may also special categories of data acc. Art. 9 para. 1 GDPR, in particular information on the health of clients, possibly related to their sexual life or sexual orientation, ethnic origin or religious or ideological convictions. For this we get, if necessary, gem. Art. 6 para. 1 lit. a., Art. 7, Art. 9 para. 2 lit. a. DSGVO expressly consent of the clients and process the special categories of data otherwise for health care purposes on the basis of Art. 9 (2) (h). DSGVO, § 22 Abs. 1 Nr. 1 b. BDSG.
For the fulfillment of the contract or required by law, we disclose or transmit the data of clients in the context of communication with other professionals, necessary or typically involved third parties such as contractors. Billing agencies or comparable service providers, provided that this is in line with the provision of our services in accordance with Art. Art. 6 para. 1 lit b. DSGVO serves, legally gem. Art. 6 para. 1 lit c. DSGVO is prescribed to our interests or those of clients in an efficient and cost-effective health care as legitimate interest gem. Art. 6 para. 1 lit. F. DSGVO serves or gem. Art. 6 (1) lit. d. DSGVO is necessary. to protect the vital interests of clients or any other natural person, or in the context of consent in accordance with. Art. 6 para. 1 lit. a., Art. 7 GDPR.
The data is deleted if the data for the fulfillment of contractual or legal duties of care as well as handling of any warranty and comparable obligations is no longer necessary, whereby the necessity of the storage of the data reviewed every three years; otherwise, the statutory retention requirements apply.
In order to operate our business economically, to be able to recognize market trends, wishes of the contracting parties and users, we analyze the data we have on business transactions, contracts, inquiries, etc. We process them Inventory data, communication data, contract data, payment data, usage data, metadata based on Art. 6 para. 1 lit. f. DSGVO, whereby to the persons concerned contractual partners, interested parties, clients, visitors and users belong to our online offer.
The analyzes are carried out for the purpose of economic evaluations, marketing and market research. In doing so, we can provide the profiles of registered users with information, e.g. take into account their services. The analyzes serve us to increase the user-friendliness, the optimization of our offer and the business economics. The analyzes are for us alone and will not be disclosed externally unless they are anonymous, aggregated value analyzes.
If these analyzes or profiles are personal, they will be deleted or anonymised upon termination of the users, otherwise after two years from the conclusion of the contract. Incidentally, the overall business analyzes and general trend determinations are created anonymously if possible.
If users leave comments or other contributions, their IP addresses may be based on our legitimate interests as defined in Art. 6 (1) lit. f. DSGVO be stored for 7 days. This is for our own safety, if someone leaves illegal content in comments and contributions (insults, prohibited political propaganda, etc.). In this case, we may ourselves be prosecuted for the comment or post and are therefore interested in the identity of the author.
Furthermore, we reserve the right, based on our legitimate interests in accordance with. Art. 6 para. 1 lit. f. DSGVO, to process users ‘information for the purpose of spam detection.
On the same legal basis, we reserve the right, in the case of surveys, to store the users’ IP addresses for the duration and use cookis to avoid multiple votes.
The data given in the comments and contributions will be stored permanently until the users object.
Our online offering uses the” Akismet “service provided by Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110, USA. The use is based on our legitimate interests within the meaning of Art. 6 para. 1 lit. f) GDPR. With the help of this service, comments of real people are distinguished from spam comments. All comment information is sent to a server in the US, where it is analyzed and stored for four days for comparison. If a comment has been classified as spam, the data will be stored beyond that time. This information includes the name entered, the email address, the IP address, the comment content, the referrer, information on the browser used and the computer system and the time of the entry.
Further information on the collection and use of data by Akismet can be found in Automattic’s Privacy Policy: https://automattic.com/privacy/ .
Users are welcome to use pseudonyms or refrain from entering the name or email address. You can completely prevent the transfer of data by not using our commenting system. That would be a shame, but unfortunately we do not see any alternatives that work equally effectively.
When contacting us (eg via contact form, e-mail, telephone or via social media) the information provided by the user is displayed for processing the contact request and its processing acc. Art. 6 para. 1 lit. b) DSGVO processed. User information can be stored in a Customer Relationship Management System (“CRM System”) or similar request organization.
We delete the requests if they are no longer required. We check the necessity every two years; Furthermore, the legal archiving obligations apply.
The hosting services we use are designed to provide the following services: infrastructure and platform services, computing capacity, storage and database services, e-mail delivery, security and technical services Maintenance services that we use for the purpose of operating this online offer.
Here we, or our hosting provider, process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties and visitors to this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer , Art. 6 para, 1 lit. f DSGVO i.V.m. Art. 28 GDPR (conclusion of contract processing contract)
< p> We rely on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) Google Analytics, a web analytics service of Google LLC (“Google”). Google uses cookies. The information generated by the cookie about users’ use of the online offer is usually transmitted to and stored by Google on a server in the United States.
Google is certified under the Privacy Shield Agreement, which provides one Guarantee to comply with European data protection law ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).
Google will use this information on our behalf to evaluate the use of our online offer by users to compile reports on the activities within this online offering and others to provide services related to the use of this online offer and the internet usage to us. Pseudonymous usage profiles of the users can be created from the processed data.
We only use Google Analytics with activated IP anonymization. This means that the IP address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to and shortened to a Google server in the United States.
The IP address provided by the user’s browser will not be merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; Users may also prevent the collection by Google of the data generated by the cookie and related to their use of the online offer as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en .
For more information about Google’s data usage, how to adjust and opt out, see the Google Privacy Policy ( https https://adssettings.google.com/authenticated) > (https://adssettings.google.com/authenticated ).
Users’ personal data will be deleted after 14 months anonymized.
We set Google Analytics as “ Universal Analytics “. “Universal Analytics” means a process of Google Analytics, in which the user analysis is based on a pseudonymous user ID and thus a pseudonymous profile of the user is created with information from the use of different devices (so-called “cross-device tracking”)
We use the services of Google on the basis of our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer within the meaning of Art. 6 (1) lit. DSGVO) LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation ( https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active ).
We use the AdSense service to display ads on our website and we receive a reward for their insertion or other use. For these purposes, usage data, e.g. the click on an ad and the IP address of the users processed, whereby the IP address is shortened by the last two places. Therefore, the processing of the users’ data is pseudonymised.
We use Adsense with personalized ads. Google draws, ased on the user-visited websites or apps used and the user profiles created in such way, conclusions about their interests. Advertisers use this information to align their campaigns with these interests, which benefits users and advertisers alike. For Google, ads are personalized when collected or known data determines or influences ad selection. These include past searches, activities, site visits, apps, demographics, and location information. Specifically, this includes: demographic targeting, interest category targeting, remarketing, and targeting of customer matching lists and audience lists uploaded to DoubleClick Bid Manager or Campaign Manager.
Learn more about data usage by Google, setting and disagreeing options , read the Google Privacy Policy ( https://policies.google.com/technologies/ads) as well as in the settings for the display of advertising impressions by Google (https://adssettings.google.com/authenticated).
We use our legitimate interests (ie, interest in analysis, optimization and research) economic operation of our online offer within the meaning of Art. 6 para. 1 lit. f. DSGVO) the services of Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA, (“Google”).
Google is certified under the Privacy Shield Agreement, which provides a European warranty Privacy Policy (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).
We use the AdSense service to display advertisements on our website and to display them on our website other use received a remuneration. For these purposes, usage data, e.g. the click on an ad and the IP address of the users processed, whereby the IP address is shortened by the last two places. Therefore, the processing of the users’ data is pseudonymised.
We use Adsense with non-personalized ads. The ads are not displayed based on user profiles. Non-personalized ads are not based on past user behavior. Targeting uses contextual information, including coarse (eg, on-site) geotargeting based on the current location, content on the current website or app, and current search terms. Google prohibits any personalized targeting, including demographic targeting and user list targeting.
For more information on Google data usage, how to discontinue and opt out, see Google’s privacy policy ( https://policies.google.com/technologies/ads ) and Google ad targeting settings=”_blank” href=”https://adssettings.google.com/authenticated”> (https://adssettings.google.com/authenticated ).
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We maintain online presence within social networks and communities Platforms to communicate with the customers, prospects and users active there and to inform them about our services. When calling the respective networks and platforms, the terms and conditions and the data processing guidelines apply to their respective operators.
Unless otherwise stated in our Privacy Policy, we process users’ data as long as they communicate with us within social networks and platforms, e.g. Contribute to our online presence or send messages to us.
Within our online offer we rely on our legitimate interests (ie interest in the analysis, optimization and economic operation of our online offer as defined in Art. 6 para. 1 lit., DSGVO) content or service offers from third-party providers to their content and services, such as Include videos or fonts (collectively referred to as “content”).
This always assumes that the third-party providers of this content perceive the IP address of the users because they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content. We endeavor to use only content whose respective providers use the IP address solely for the delivery of the content. Third parties may also use so-called pixel tags (invisible graphics, also referred to as “web beacons”) for statistical or marketing purposes. The “pixel tags” can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user’s device and may include, but is not limited to, technical information about the browser and operating system, referring web pages, visit time, and other information regarding the use of our online offer.
Within our online offering, functions and content of the LinkedIn service offered by inkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Ireland. For this, e.g. Content such as images, videos, or text and buttons that allow users to share content from this online offering within LinkedIn. If the users are members of the platform LinkedIn, LinkedIn can call the o.g. Assign contents and functions to the profiles of the users there. LinkedIn privacy statement: https://www.linkedin.com/legal/privacy-policy.. LinkedIn is certified under the Privacy Shield Agreement, which provides a guarantee to comply with European privacy legislation ( https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active code). Privacy Policy: https://www.linkedin.com/legal/privacy-policy , Opt -out: https://www.linkedin.com/psettings/guest- controls / retargeting-opt-out .
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